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Industry: Marketing / Advertising Agency - Bio Pharma
Location: Greater Manhattan
Compensation: Confidential
Description:
TMCC is searching for a savvy, client-facing senior consultant with agency background who also has in-depth experience in brand positioning, and/or quantitative and qualitative methodologies for the biopharma/medical space. The ideal candidate will have a strong passion for branding and an ability to design new approaches to make current market research practice in this field more innovative.
Experience and/or familiarity with the following is a plus:
- Previous branding experience in the bio/pharma industry
- Conducting patient and physician focus groups
- Standardized concept testing
- Online data mining
- Textual analysis
- In-line and pre-launch
The successful candidate will be able to enthusiastically interface with clients through effective and dynamic presentations, and will be able to understand, anticipate and proactively predict market demand for client products and services.
Qualifications:
- Bachelors Degree; MBA preferred with at least 3 years of progressively responsible experience in the life sciences marketing and research
- Demonstrated ability to think strategically and to build brand equity in a complex marketplace
- Extensive background in e-commerce, channel marketing
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